According to a February 15, 1994, article in The Community Bank President, the ATM911 Emergency Communication System helps to increase ATM transactions and the number of cards issued. Excerpts from that article follows:
Since Tuson Employee Credit Union (Tucson, Arizona) installed a new safety device at its two ATMs, it has seen both transactions and the number of ATM cards issued increase.
Approximately one year after the SafeAlert system was installed, Bernie Ray, President/CEO of the credit union was quoted in the article:
“We’ve had an increase in ATM transactions of maybe 40 percent since then (installation),” she notes.
During the same time, the CU has gone from 4,200 cards issued to 5,500. “A lot of people requested an ATM card after we installed the 911 system,” says Ray.
Signs at the CU’s ATMs identify the feature, and the red button is prominent. “You can’t miss it,” Ray says. “It’s a big red button with a red plaques and the numerals ‘911.’”
When the CU first installed the device, Ray says local law enforcement officials were concerned about false calls. However, she says that hasn’t been a problem. The operation of the button is periodically checked with the
In addition to attracting more card users and transactions, the device has given the CU good PR, she adds. Local TV stations did news stories about the devices when they were installed.
SOURCE: The Community Bank President, February 15, 1994, Volume 13, Number 24, published by Siefer Consultants, Inc. 525 Cayuga Street, Storm Lake, IA 50588.
CONTACT: Ms. Bernie Ray, President/CEO, Tucson Employees Credit Union, 2500 E. 22nd Street, Tucson, AZ 85713; Telephone (520) 881-6262